I thoroughly enjoy Visser's book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. His systems thinking approach to such an important topic was refreshing and much needed. Rather than arguing for specific changes, he laid the groundwork for the types of changes that need to occur in order for CSR to evolve into its potential.
Visser's book has been very helpful to me in framing key issue and providing an in-depth historical overview.
The key distinctive of his book that is transformational is his recognition and use of narrative. I heard Tony Blair speaking in Kosovo last year about the need for that country to 'rewrite' its narrative in a way that gave confidence to investors to start returning to their country. I think Visser's approach has this potential for those working in the field of CSR. That is, it makes possible the 'rewriting' of the narrative of CSR in a way that shows a brighter future.
This book will influence the future of CSR. It will help to shape the future DNA of business.
It has already changed me.
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