Tuesday 11 January 2011

Archie Carroll on "The Age of Responsibility"

The Age of Responsibility is an important book that should be studied carefully by all those seriously interested in the past, present and future of CSR. For me, the most noteworthy contribution is his “ages and stages” of CSR. Visser identifies five overlapping economic periods and classifies their stages of CSR, modus operandi, key enablers, and stakeholder targets. In forward-looking fashion, he crafts five insightful principles of CSR 2.0 and presents his DNA Model of CSR 2.0 which integrates knowledge and sets forth a more inclusive view of CSR. This book is a significant contribution to the theory and practice of CSR and it will be valued by academics and practitioners alike. I strongly recommend it.

- Archie B. Carroll, Professor of Management Emeritus, Terry College of Business and author of Business and Society



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The Age of Responsibility: CSR 2.0 and the New DNA of Business, by Wayne Visser is available from Amazon.co.ukAmazon.com and other leading book retailers (ISBN-10: 0470688572, ISBN-13: 978-0470688571).

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